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May Luncheon: The User Experience

Our monthly luncheon was held this past Wednesday, May 16th. Darren Allen, the managing director of UX at The Moore Agency, joined us to share his ideas on the User Experience. Darren began his presentation by explaining how easy the User Experience is to overlook. When creating a product or website, we are always focused on making sure the product is functional, but we never think about how a customer might interact with it. It’s common to forget that the customer will have significantly less product awareness compared to the manufacturer. Darren explained that User Research is crucial to any company’s success. If an organization’s customers can’t use their product, how will they make any

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