TalTech Luncheon: Digital Media
Time & Location
About The Event
Managing Director of UX
The Moore Agency
User Research: Creating products people love
Would you buy a car without first taking it for a test drive? Would you book an expensive vacation without reading reviews on TripAdvisor? Would you dare install new kitchen counters without asking your spouse’s opinion? SO why do we build a website without considering the user experience (UX) and conducting user testing?
Darren Allen, Managing Director of UX at the Moore Agency, will be here to answer two fundamental questions in the tech industry: what is the user experience and why is user research necessary?
Darren is Moore’s usability expert, who values research and works to truly understand how specific audiences interact with digital media. He has more than 20 years of digital design experience and has earned a UX Certification from the Nielsen Norman Group. Before joining Moore, Darren was president of White Dog Design Group, where he was known for elegant, intuitive design with a thoughtful approach. He graduated from Florida State University with a degree in Communications with an emphasis in Media Production.