TalTech Luncheon: Best Practices for Branding and Social Media
Time & Location
About The Event
Join us on Wednesday to learn about the best practices for Branding and Social Media. Learn what tips and tricks you can use to build your brand and market your business across multiple social platforms!
Ryan Cohn - Partner, Executive Vice President, Sachs Media Group
Excels at forecasting and navigating the changing communications landscape for Sachs Media Group and its clients, providing strategic direction and driving growth across digital and advocacy initiatives. Ryan has a proven track record in strategic planning, new business, and organizational development. Sachs Media counts on his expertise to build systems and processes that consistently deliver best-in-class solutions for our clients.
Taught advanced social media management at Florida State University and has been featured by prominent media outlets including Mashable and AdWeek. Ryan has created hundreds of viral advocacy and promotional campaigns, with several trending on The Today Show, ABC World News, Buzzfeed, Daily Mail, Fox News, and Business Insider.
Before joining Sachs Media Group, Ryan led What’s Next Marketing, a social media marketing agency, from launch to acquisition. Along the way, the firm was honored at the South by Southwest Festival and Forbes named it one of America’s Most Promising Companies.
Sarah Tyson Alfano - Social Media Manager, Salter Mitchel PR
With the tools available today, there's no excuse for a bad social media graphic. Sarah Tyson Alfano will walk you through the steps to create a social media presence that's cohesive with your brand.
Sarah is the social media guru at SalterMitchell PR. Her expertise in targeted digital media has fueled numerous social media campaigns, and she routinely exceeds project goals for audience growth and engagement. Sarah is gifted in developing the brand voice for our clients on social media, establishing and maintaining their presence on digital channels, and identifying targeted content to drive engagement.
Before joining SalterMitchell PR in 2014, Sarah crafted and implemented social media strategy for tbt*, a Tampa Bay Times publication with a weekly circulation of 400,000. The social audience for tbt* grew eightfold during her tenure. Sarah draws from her experience as a reporter when researching new digital tools and producing creative, useful content for an audience.
Sarah leads and supports digitally-focused campaigns for clients including the Verizon, TC Federal Bank, National Awards4U, MacArthur Foundation, Florida Health Choices, the Independent Benefits Council, The Horizon Foundation, Washington Dental Service Foundation, and Weyerhaeuser (formerly Plum Creek). She graduated from Florida State University with a bachelor’s degree in Communication.